Chewy Junior - Not Chewy at all Tue, 12 June 07

Jacelyn • Filed under: Food 4:14 pmComments(15)

The recent donut craze is almost making everyone insane. Queuing up for hours just to get a few donuts seems to be the norm nowadays. Can someone please come up with something new other than donuts or puffs? I’m getting pretty sick eating them

I was browsing through Stomp when I saw this particular article on the latest food fad - Chewy Junior.

Mr Ong, 43, who has worked for 20 years in the food and beverage industry as a chef and restaurant manager, wants to keep the recipe a secret. But he was frank about his reasons for starting the business.

Looking at the success of Beard Papa, a chain of Japanese cream puff shops, and the Donut Factory, which attracts long queues at Raffles City, he decided he wanted a piece of the action.

He took the chance of the current craze and started this business? What a move.

Isn’t the boss daring to start his business just beside Chocolat N’ Spice, the famous muffins? There’s not even a single soul around when I arrived at the shop @ 3pm on a weekday. There are 6 employees in the tiny shop idling around and the puffs were displayed on the shelf openly without any thought for hygiene purpose

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