ASH – The New Black Sunday, 8 November 09
Jacelyn • Filed under: Events • 6:36 pm
A new cosmetic range, ASH has been launched in the market!
Here’s the booth which is located at Vivo City.
ASH – The New Black.
Introducing the full cosmetic range.
The liquid foundation.
Loose powder.
Blusher.
Lipstick.
And nail color. Don’t you think the content of the products look weird? Yes, they are made from actual cigarette ash. Would you put ash onto your skin? If you wouldn’t, why would you smoke? This whole advertising idea is just a marketing gimmick. Designed to look like the launch of a new cosmetics range, ASH is a new initiative launched by the Health Promotion Board as part of its Fresh Air For Women (FAFW) programme to target the increasing trend of women smokers in Singapore.
I did a scan and this is how I will look like when I turn 60. I’m glad I don’t smoke haha!
Scrutinizing on my photo.
This is how you will look like if you put ASH onto your skin (right side of her face). Do you wanna look like that? Ewww!!!
We were encouraged to design a postcard to give it to our friends who are smokers!
Me, designing the postcard.
To all my friends who smoke: Stop puffing away, it makes you ugly! QUIT!
Each of us were given a makeover as well.
To all ladies out there, quit smoking now!
Eh, not bad leh. You still look pretty at 60.