HTC Unveils YOU Campaign and HTC Tattoo Friday, 13 November 09
Jacelyn • Filed under: Events, Technology • 9:00 pm
HTC unveils the latest HTC Tattoo and rebranding of HTC at Butter Factory. The YOU campaign is being rolled out across 20 countries in the coming weeks and features the following witty tagline:
“You don’t need to get a phone. You need a phone that gets you”.
It mainly focuses on YOU, the consumers and not the device itself.
Check out their latest TV commercials.
Back to the launch. Upon entering the club, we each got ourselves an Android tattoo on the back of our hands. Cute isn’t it?
Nicole’s and Neo’s tattoos.
Remember the flash mob which was held at Raffles Place and Orchard Road? We got a chance to get up close with them. Did you notice that the song lyrics focus on YOU? I think they really did a good job!
Other than that, they even presented a fashion show from Springfield.
A fanciful display of the HTC Tattoo.
HTC Tattoo VS a real tattoo. Hahaa..
The real HTC Tattoo! It’s really lightweight and fitted nicely onto my palm! Too bad I didn’t get to play around with it much. The hand in this photo belongs to Chester by the way, hhaha..
Me with Alvin.
L to R: Dorothy, Nicole, myself and DK.
We even had free flow of sake and Asahi beer! I truly enjoyed myself with the rest of the bloggers. Many thanks to The Right Spin for the invitation.
oh gosh! HTC Tattoo sounds like a fun phone to have. I like the phrase that you have quoted – where you don’t need to get a phone, a phone needs to get you.
That’s like a phone that understands your basic needs and wants – out of a phone. Sounds like describing something smarter than a smartphone, if i may borrow the quote from Samsung Jet! lolx
It’s very nice to see you enjoying yourself a bit, saw on twitter that you’re not feeling well, i hope you are feeling better, its the weekend afterall!
cheers,
Budak Baba
Hi, yeah it seems like a great phone to have.
I am feeling better now, thanks for asking! 