Nicole by OPI in Singapore
Event + Sponsored Review
Nicole by OPI is the sister brand of OPI and is targetted at the younger demographic who are fashion forward trendsetters. The colors from Nicole by OPI are unique, vibrant and more fun. It was first launched in Watsons Singapore 2 years ago. In the same year, they had their first celebrity collaboration featuring lacquers inspired by Justin Bieber. Within less than two months, the line’s initial run of one million bottles were completely sold out!
Since this successful launch, Nicole by OPI has partnered with reality television stars Kris Jenner and her five daughters – Kourtney, Kim and Khloe Kardashian and Kendall and Kylie Jenner – to launch Kardashian Kolor.
In January 2013, the brand will release two exciting new collections with celebrity and television partners – ABC’s Modern Family and Selena Gomez. These new ventures bring excitement and notoriety to the Nicole by OPI brand, as seen most recently in top US national publications including Allure, Cosmopolitan, Marie Claire, Lucky and Seventeen.
We had an awesome preview of the new collections held at Made by Lauren Jasmine, a quaint little cafe and boutique concept store located at Amoy Street. We get to pick 10 shades from their collections and also mingle around with the rest of the bloggers while nomming on their yummy food. It was good to see familiar faces!
From L to R:
Yellow It’s Me
Love Your Life
That’s Totally Red-ical
Count on Me
Purple Yourself Together
Shoot for the Maroon
If the Blue Fits
A Gold Winter’s Night
Kardashing Through the Snow
Four of my favorite shades – Love Your Life, Count on Me, Kardashing Through the Snow and A Gold Winter’s Night. Yes! I’m a glitter polish person hehehe! Anyway, hope I can swatch these soon as I am wearing gel polish at the moment.
Check out the tiny little heart confetti in Love Your Life. I remembered seeing a similar one from OPI years back. The only downside of this color is you need to turn the bottle upside down to pick out the hearts. Read the how to guide here.
Nicole by OPI is available exclusively at selected major Watsons stores in an extensive palette of 30 shades, each bottle is priced at S$12.90. Thanks for reading! =)
Disclosure: Products mentioned were provided to me for review consideration. I am not affiliated with any company and all opinions are my own. For more information, please check out my disclosure page.